In this episode of the Serious Sellers Podcast, Bradley Sutton covers the latest e-commerce news, focusing on Amazon and TikTok Shop updates. Key topics include Amazon's upcoming removal of irrelevant variation themes and the steps sellers need to take to avoid listing issues, as well as sponsored products now appearing on Alexa. The podcast also discusses TikTok Shop's mandatory AI-based PPC tool, new inventory and sales heatmaps for Amazon Europe, and various promotional opportunities for upcoming holidays, including associated costs and deadlines. Shivali provides a training tip on finding influencers for Amazon product promotion using Helium 10's Influencer Finder. Additionally, the episode touches on Amazon's guidelines for mentioning trademarked brands in product titles and the availability of outlet deals for Labor Day.
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