The Simple Lead Gen Strategy That Scaled Revenue From $620K to $2.5M in 6 Months

In this episode of the Perpetual Traffic podcast, host Ralph Burns presents a lead generation case study focusing on a coaching business that experienced significant revenue and profit growth after implementing Tier 11's strategies. The core of the strategy involved diversifying content by utilizing multiple lead magnets to target different pain points of the ideal customer, implementing a cost-per-lead reduction framework, and deploying a digital velocity engine to create high-performing ads. By moving away from generic, polished ads to more authentic, lo-fi video content that teaches and provides value, the client was able to warm up a larger segment of their target market and drive substantial results.