In episode 461 of the AM-PM Podcast, Kevin King interviews Daren Garcia from Vorys, a large international law firm, about IP protection, counterfeits, and brand protection in the e-commerce space. They discuss the evolution of e-commerce law, the challenges brands face with unauthorized sellers and counterfeit products on platforms like Amazon, and strategies for brands to protect their intellectual property and control their sales channels. Garcia emphasizes the importance of brands taking proactive measures to monitor and enforce their IP rights, building a legal foundation to support enforcement efforts, and understanding the financial impact of IP violations. They also touch on the role of AI in brand protection and the importance of focusing on commercially impactful actions rather than reacting to every minor infringement.
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