Advice Line with Jamie Siminoff of Ring (August 2024)

This episode of How I Built This Lab features an advice line segment where host Guy Raz and Ring founder Jamie Siminoff offer guidance to three up-and-coming entrepreneurs. Victor Hugo Hernandez seeks advice on launching a Kickstarter campaign for his ErgoFlex Desk, a smart, tilting sit-stand desk. Iyin Akilabi Oladimeji, founder of Luji's Chocolate, explores pricing strategies for her ethically sourced, Nigerian chocolate bars. Franchesca Thompson of Thrive12, an educational resource company, asks about the value of business certifications as she transitions to an Amazon storefront. The experts provide tailored advice on marketing, branding, and business strategy, drawing from their own experiences and offering actionable insights to help each entrepreneur succeed. The episode concludes with updates on the progress of the entrepreneurs since the original recording.