In this episode of Big Technology Podcast, Alex Kantrowitz interviews Nick Fox, SVP of Knowledge and Information at Google, and Liz Reid, VP of Search at Google, about Google's approach to generative AI and its impact on search. They discuss the company's strategy for integrating AI into its products, including the development and rollout of AI mode, and how Google balances innovation with user trust. The conversation covers the future of search, the role of AI SEO, and the challenges and opportunities for publishers in the evolving digital landscape. They also touch on the growth of visual search, the potential of AI in shopping, and the long-term vision for the web.
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