Comfort first! Rethinking the bra

In this episode of Round Table, Heyang, Steve, and Yushan discuss the shift in China's female undergarment industry towards comfort-first, wire-free bras and the evolving definition of "sexy." They explore how marketing, feminism, and social constructs influence women's choices, noting the decline of brands like Victoria's Secret and the rise of online native brands. The conversation covers the impact of e-commerce, the blurring lines between online and offline retail, and the increasing demand for inclusivity and sustainable practices in the industry. The panel also touches on the shift in public perception, making it more acceptable to openly discuss intimate topics and the design of bras with the male gaze in mind.