In this episode of Medsider Radio, we sat down withTracy MacNeal, President and CEO of Materna Medical.

Materna is developing two devices addressing different aspects of pelvic health: Ellora, aimed at preventing childbirth injuries during delivery, and Milli, designed to treat vaginismus, a pelvic floor condition that makes intercourse painful or impossible.

Tracy is a healthcare executive and engineer with over 25 years of experience in medical devices, digital health, and women’s health, including six successful transactions. In addition to heading Materna, Tracy serves on the AdvaMed Board and leads its Women’s Health Equity Initiative, and was previously President of Diagnostics and Digital Health at Ximedica.

In this interview, Tracy shares how clinical data enabled Materna to bridge B2B and B2C channels, and why clarity of focus is essential when commercialization paths diverge. Tracy also outlines what it takes to build in undefined markets, from aligning KOLs to publishing foundational definitions, and offers a candid perspective on what investors really want: clear financial returns, backed by a founder they trust to deliver when things go sideways.

Before we dive into the discussion, I wanted to mention a few things:

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Lastly, if you'd rather read than listen, here's a link to the full interview with Tracy MacNeal.

How to Navigate Undefined Markets in Medtech: Interview with Materna Medical CEO Tracy MacNeal

Medsider: Learn from Medtech and Healthtech Founders and CEOs