In this episode of "That Amazon Ads Podcast," Stephen and Andrew analyze Amazon PPC performance data from Prime Day 2025, comparing it to 2024. They discuss the impact of Amazon's decision to extend Prime Day to four days, noting a lack of urgency among shoppers and a shift in sales patterns. They also examine ad spend, sales trends, conversion rates, and CPCs, highlighting the importance of the first day of Prime Day and the awkward timing of this year's event. The hosts share insights on bid adjustments and day-parting strategies, and encourage listeners to share their own Prime Day experiences.
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