Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour (Reforge)

In this episode of Lenny's Podcast, Brian Balfour discusses the emergence of new distribution platforms, particularly focusing on ChatGPT, and how companies can leverage them for growth. Balfour emphasizes the importance of understanding the four-step cycle of new distribution platforms: market conditions being met, identifying a moat, opening the platform, and eventually closing it for control and monetization. He advises companies, especially startups, to play the game by integrating early with these platforms, placing focused bets, and anticipating the eventual closure to avoid being left behind. The conversation also touches on AI adoption within companies, highlighting the need for hard constraints, addressing bottlenecks, and fostering a culture that embraces AI to drive meaningful transformation.