How Covid is changing the way we shop

In this podcast episode, Malcolm Borthwick interviews Moritz Sitte about how retailers have responded to the changes in consumer behavior brought about by Covid-19. They discuss the shift to e-commerce, the importance of an omni-channel approach, and how luxury brands are embracing online engagement through platforms like Instagram and even Twitch. The conversation touches on the innovation in marketing, with brands moving towards platforms like YouTube and TikTok to connect with consumers directly, build relationships, and gather valuable data. Moritz also shares his observations on consumer behavior in Germany and his personal experiences with shopping locally online, highlighting the adaptability of local businesses.