Profound: Brand Visibility for the Generative Internet

James Cadwallader discusses the shift towards AI answer engines as an alternative to traditional search, highlighting how platforms like ChatGPT are changing consumer interaction with the internet. He explains that brands need to adapt by optimizing content for retrieval agents and creating content specifically for bots rather than humans. Cadwallader notes the significant growth in referral traffic from these AI platforms and anticipates a future where brands might create agents to interface directly with consumer agents, with Profound providing the platform for this development.