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标题：Starbucks Struggles to Find a New Identity in Cutthroat China

正文：When a group of private equity investors and Chinese technology companies were asked for ideas on how they would revive Starbucks Corp.’s fortunes in the world’s second-largest economy, the most common advice was: Be a lot more like the local competition that beat you. Starbucks, they argued, should have smaller stores, employ fewer people and cut prices, according to people familiar with the sale process that kicked off in May. These proposals resemble the very model that enabled Luckin Coffee Inc. to overtake Starbucks as China’s biggest coffee chain two years ago by selling coffee at one third of its price.

知识点：private equity n. /ˈpraɪvɪt ˈekwəti/
capital invested in companies not listed on a public exchange. 私募股权
e.g. The startup secured funding from a private equity firm. 这家初创公司从一家私募股权公司获得了资金。

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外刊精讲 | 被瑞幸反超两年后，7,800家门店撑不住，星巴克中国还能翻身吗？

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