Meta’s Andromeda Update: Are You Still Using Outdated Meta Ad Strategies?

In this episode of the Perpetual Traffic podcast, Ralph Burns and John Moran delve into the Meta Andromeda update and its implications for advertising strategies. They discuss the importance of content diversification, sharing insights from recent tests on Tier 11 accounts that demonstrate significant results. John introduces the "Fishbone Effect" strategy, emphasizing the need for diverse creative content to drive performance within Meta's Advantage Plus Sales. The conversation covers practical examples, including the "Wall-E fat people" concept, which highlights the shift towards feed-based content consumption, and they also touch on PMAX updates and the significance of CAPI imports.