Emotional Targeting: A Proven Path to More Leads and Sales

In this episode of the Social Media Marketing Podcast, Michael Stelzner interviews Talia Wolf, a conversion rate optimization strategist, about emotional targeting and how understanding customer emotions can lead to increased conversions. Talia explains the importance of identifying the emotional drivers behind customer decisions, emphasizing research to uncover customer pains, desired outcomes, and hesitations. She introduces the concepts of self-image and social image as key emotional clusters to consider. Talia and Michael discuss practical steps, including conducting an emotional targeting audit and running meaningful experiments, to align marketing messages with customer emotions. Talia provides real-world examples, such as her work with Upright and Teamwork.com, to illustrate how incorporating emotional insights into copy, design, and overall customer journey can significantly improve marketing results.