They fed neighbors during a storm — and ended up winning a James Beard Award.

In this episode of The Way Up, Guy Raz meets Edgar Rico and Sara Mardanbigi, the couple behind Nixta Taqueria in Austin, Texas. What started with resilience in the face of disaster became a nationally acclaimed restaurant with a mission rooted in community, creativity, and cultural pride.

From navigating natural disasters to rethinking the taco, Edgar and Sara share hard-earned lessons in business, leadership, and love.

Video Links:

Watch the full series here
Check out the episode page here
Watch this episode on YouTube
Watch all episodes of The Way Up

Connect with Square:

Instagram: https://www.instagram.com/square
Twitter: https://x.com/square
Facebook: https://facebook.com/square
TikTok: https://www.tiktok.com/@square
LinkedIn: https://www.linkedin.com/company/joinsquare/
Web: https://squareup.com/
Contact Sales: https://squ.re/yt_contactsales
Sign up for Square's The Bottom Line Weekly newsletter: https://squ.re/3tnvac4

The Way Up is a new video series from Square highlighting the real stories of grit, vision, growth, and heart behind some of America’s most innovative local businesses.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Way Up, Episode 6 - Nixta Taqueria

Wisdom From The Top with Guy Raz