What Is Marketing Mix Modeling In Ecommerce And How To Use It — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How AI-driven MMM Give Daily Insights (#424)

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast - What Is Marketing Mix Modeling In Ecommerce And How To Use It — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How AI-driven MMM Give Daily Insights (#424)