Throwback: Nobody Knows You Exist. Advertise More | Ep 936

In this monologue podcast, Alex Hormozi discusses the importance of advertising for businesses at different stages of growth. He emphasizes that businesses need to advertise more than they think, especially when starting out, using the "4x4" method, which includes content creation, outreach, and advertising. Up to $100,000 a month, advertising should be the primary focus, but after reaching $1 million a year, the focus should shift to fixing product issues and ensuring customer satisfaction before scaling advertising efforts. Hormozi advises businesses under a million dollars a year to focus on one channel, one avatar, and one product. Once a business reaches a million a month, it can consider expanding to secondary channels. He also advocates for unifying sales and advertising departments under a Chief Revenue Officer to streamline customer acquisition. Finally, he promotes his upcoming book launch, promising a valuable free gift to live attendees.