Lead Generation Funnel Strategy: From Idea to Execution

This podcast episode covers the essentials of lead generation and sales funnels by Alicia Conlin-Hurd, an expert in the field. She emphasizes the importance of mapping out a funnel for scaling and optimizing revenue, delves into the three phases of a funnel: attract, convert, and ascend, and stresses the significance of understanding target market Psychology. Alicia also discusses research methods for understanding target market's language and motivations, including surveys, customer testimonials, and Net Promoter Scores (NPS). By implementing these strategies, businesses can effectively capture leads, nurture them, and increase their chances of converting leads into customers.