Investment decisions are often made based on unconscious biases and motivations. When we help our clients understand the why behind their money, they will be able to make informed choices. In this episode of the PFP Section podcast, Join Bob Stammers, CFA and Director of Investor Engagement at CFA Institute and Lisa Kueng, Managing Director at Invesco Global Consulting as they discuss:

Lessons we can learn from Sigmund Freud and athletes
Using visualization techniques to understand subconscious thoughts
The neuroscience between envisioning ourselves doing something and acting on it
An example of how you can do this for your clients

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Article: Investing lessons from Sigmund Freud

This episode is brought to you by the AICPA’s Personal Financial Planning Section, the premier provider of information, tools, advocacy and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice. Also, by the CPA/PFS credential program, which allows CPAs to demonstrate competence and confidence in providing these services to their clients. Visit us online at www.aicpa.org/pfp to join our community, gain access to valuable member-only benefits or learn about our PFP certificate program.

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Helping clients overcome common investor mistakes {PFP Section}

AICPA Personal Financial Planning (PFP)