In this episode of SmarterMarkets, host Dave Greely interviews Yassir Benjelloun-Touimi, CEO of ARTEX Global Markets, about building a regulated market for trading and investing in museum-quality fine art. Yassir discusses the discriminatory nature of the art market, where a small percentage of artists and artworks generate the majority of returns, and how ARTEX aims to democratize access to this asset class through market infrastructure. He explains the structure of ARTEX as a B2B2C business, where individuals can buy shares in companies that own specific masterpieces through regulated financial institutions. Yassir also touches on the challenges of innovating in Europe's risk-averse financial environment and the importance of supporting cultural institutions by lending artworks to museums. He highlights upcoming artworks to be offered on ARTEX and his vision for extending the model to other passion-driven assets like music and sports.
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