Adam Foroughi, AppLovin CEO: A Fortt Knox Conversation

In this episode of Fort Knox, John Fortt interviews Adam Foroughi, co-founder and CEO of Applovin, about the challenges of app discoverability and how Applovin addresses this issue. Foroughi discusses Applovin's origin as a mobile app developer struggling with distribution, leading to the creation of a marketing platform for app developers. He explains how Applovin uses data from its own games and ad interactions to improve ad relevancy and drive app installs and engagement. The conversation touches on Apple's privacy changes and how Applovin's first-party data helps mitigate the impact. Foroughi also shares his personal background, including his family's immigration from Iran and how it influenced his entrepreneurial drive. He discusses the company's journey to becoming public, the importance of execution, and Applovin's expansion into connected TV and blockchain/NFTs.