In this episode of the Hormozi Hotline, Alex Hormozi and Shaan Puri provide business advice to several entrepreneurs who call in with their specific challenges. They advise Flo from Wentworth Protection on strategies to scale her security bollard installation business beyond door-to-door sales, suggesting focusing on Google and Meta ads, and addressing her hesitation to fully commit to the business. Next, they counsel Carson from Dimey Connect, a recruiting agency, to leverage his existing outbound skills for client acquisition and to reframe his contingency-based model as a feature. Finally, they advise Jordan and Justin from Elite Travel Hackers to create a video sales letter to improve close rates from content-based leads and refine their referral scripts. They also advise content creator Davi on how to monetize his large audience of young men, suggesting he considers entrepreneurship more broadly rather than limiting himself to his current audience, and consider the level of connection he has with his audience.
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