In this episode of the podcast, Greg interviews James (The Boring Marketer) about using AI to build and market local service businesses. James shares his strategy of partnering with "boring" businesses that have a high degree of defensibility against AI disruption, such as a trucking company. He details how he built a website for a trucking mechanic using Claude Code, optimized it for local search, and achieved top Google rankings within 24 hours, resulting in thousands of dollars in revenue. James emphasizes the importance of identifying high-intent keywords, conducting SEO audits with AI, and optimizing website performance. He also shares tips on using Figma and Anima for website design and setting up a development environment with Claude Code, GitHub, and Vercel.
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