Behind G FUEL’s Explosive Growth

In this episode of the DTC Insider Podcast, host Brian Roisentul interviews Victoria Hana, the director of e-commerce at G Fuel, about navigating the challenges in the current e-commerce landscape. Victoria shares her unconventional background in theater and how she transitioned into e-commerce, emphasizing the importance of community building and customer retention. She discusses G Fuel's strategies for affiliate programs, leveraging social media and apps for customer engagement, and the significance of understanding customer behavior through surveys and data analysis. Victoria also touches on the balance between in-house teams and agencies, the importance of planning the marketing calendar, and adapting to the evolving trends in social media and retail.