20VC: The $BN Greenoaks Backed Protein Bar | Hitting $100M Revenues in David's First Year: Lessons & Mistakes | $0 to $600M: The Untold RXBAR Story | Product-Market-Fit, Pricing, Branding: What Every Founder Gets Wrong Today with Peter Rahal | The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

Harry Stebbings interviews Peter Rahal, the founder of RXBAR and David Protein bars, discussing Rahal's entrepreneurial journey, lessons learned from building and selling RXBAR to Kellogg for $600 million, and his new venture, David. The conversation covers early customer feedback, product market fit, branding strategies, the importance of product versus brand, and the challenges of scaling a food business. Rahal shares insights on pricing, marketing, and the decision to sell RXBAR, as well as his personal experiences with wealth and success. The discussion also touches on nutrition, the role of religion, and balancing work with personal life.

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20VC: The $BN Greenoaks Backed Protein Bar | Hitting $100M Revenues in David's First Year: Lessons & Mistakes | $0 to $600M: The Untold RXBAR Story | Product-Market-Fit, Pricing, Branding: What Every Founder Gets Wrong Today with Peter Rahal

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

Introduction to Peter Rahal and the Genesis of RXBAR

Early Sales, Customer Feedback, and the Importance of Niches

Brand Identity, Product Market Fit, and Scaling Challenges

Pricing Strategies, Brand Philosophy, and the Boiled Cod Experiment

Processed Foods, the Sale of RXBAR, and Financial Freedom

The Impact of Money, Personal Values, and the Inability to be Satisfied

Balancing Work and Life, Personal Values, and Nutrition Advice

Personal Indulgences, Consumer Brands, and the Decline of Religion

Podcast Outro and Sponsor Messages

20VC: The $BN Greenoaks Backed Protein Bar | Hitting $100M Revenues in David's First Year: Lessons & Mistakes | $0 to $600M: The Untold RXBAR Story | Product-Market-Fit, Pricing, Branding: What Every Founder Gets Wrong Today with Peter Rahal

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

00:00Introduction to Peter Rahal and the Genesis of RXBAR

Introduction to Peter Rahal and the Genesis of RXBAR

06:34Early Sales, Customer Feedback, and the Importance of Niches

Early Sales, Customer Feedback, and the Importance of Niches

15:20Brand Identity, Product Market Fit, and Scaling Challenges

Brand Identity, Product Market Fit, and Scaling Challenges

23:32Pricing Strategies, Brand Philosophy, and the Boiled Cod Experiment

Pricing Strategies, Brand Philosophy, and the Boiled Cod Experiment

31:37Processed Foods, the Sale of RXBAR, and Financial Freedom

Processed Foods, the Sale of RXBAR, and Financial Freedom

40:17The Impact of Money, Personal Values, and the Inability to be Satisfied

The Impact of Money, Personal Values, and the Inability to be Satisfied

49:05Balancing Work and Life, Personal Values, and Nutrition Advice

Balancing Work and Life, Personal Values, and Nutrition Advice

57:30Personal Indulgences, Consumer Brands, and the Decline of Religion

Personal Indulgences, Consumer Brands, and the Decline of Religion

1:02:09Podcast Outro and Sponsor Messages

Podcast Outro and Sponsor Messages