How Basketball Sneakers Got Their Groove Back

In this episode of The Debrief, Sheena Butler-Young and Brian Baskin are joined by Lei Takanashi and Mike Sykes to discuss the fashion revival of basketball sneakers. They explore the reasons behind the decline in popularity of performance basketball sneakers, the shift towards embracing new talent and aesthetics, and the increasing influence of women in the sneaker industry. The conversation covers the importance of unique designs, the impact of signature athletes like Anthony Edwards, and the potential of emerging brands like Anta. Despite current sales numbers being down, the panel expresses optimism about the future of basketball sneakers as a lifestyle trend, highlighting the need for comfort and innovative marketing strategies.