How to Turn 3 Cold Calls into 1 Meeting Every Time (Steal this script!)

In this podcast, Armand Farrokh details a cold calling script designed to increase success rates, aiming for a one-in-three connect-to-meeting conversion. He critiques common cold call openers like "How's your day going?" and "Did I catch you at a bad time?", advocating instead for an opener that creates a sense of familiarity. Armand breaks down the cold call into three parts: the opener, the pitch (framed as a problem proposition), and objection handling using the "Mr. Miyagi" method, which involves agreeing with the objection to reduce pressure and then incentivizing conversation with trap questions. He emphasizes the importance of specificity when describing the problem and suggests offering a test drive of the product rather than a hard sell during the initial call. He also provides additional resources such as a script template and objection talk tracks.