Retail media may be the shiny new thing, but the true magic happens when it blends with the wisdom of traditional shopper marketing. In this episode I sat down with four powerhouse brand leaders to uncover the best conversations they've had with their shopper marketing teams and the strategic breakthroughs that followed.

We dive into how scenario planning helped an emerging brand prep for viral success, how two teams built synergy by treating their tactics like a shared menu, and how a unified dashboard finally got everyone speaking the same customer-first language. From driving omnichannel alignment to internal education that breaks down silos, you’ll hear the real stories behind the collaboration it takes to make shopper marketing and retail media thrive together.

This episode is sponsored by Connected Commerce at Acosta Group

Timeline

[0:29] - The key questions that kick off real collaboration between shopper marketing and retail media
[1:30] - Justin Bomberowitz on using “what if” scenario planning to prepare for supply chain curveballs
[2:30] - Nem Lazik on building a shared "menu" for aligning activations and retail media strategies
[4:23] - Simon Swan’s three-pillar framework for breaking silos and speaking a common business language
[7:02] - Ben Galvin on why omnichannel messaging must be seamless from billboard to shelf
[8:26] - The unseen power of shopper marketers as thought leaders who connect insights to sales impact

Links & Resources

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The best conversation you had with your Shopper Marketing team

Retail Media Breakfast Club