The CPGGUYS are joined LIVE from Cannes Lions international festival at Cannes, France by Emily O'Hara, VP Global Head of Brand and Media at eBay and Lisa Clunie, co-founder & CEO of the agency Joan. This episode focuses on the partnership between an agency and how a relationship with a brand helps develop its long term equity.

Find Emily O'Hara on Linkedin at :

Find Ebay on Linkedin at :

Find Lisa Clunie on Linkedin at :

Find JOAN on Linkedin at :

Here's what we asked them :

Emily - Most people don’t immediately think of eBay in the CPG context. How are you shifting that narrative, and where does eBay fit in the modern commerce ecosystem?
Lisa - How do you approach brand storytelling differently for platforms like eBay, where community and culture play such a big role?”
Both - What makes the eBay + JOAN partnership successful? How are you aligning around bold ideas while staying rooted in performance? What does success look like for you both? What are the KPIs that matter when you’re balancing storytelling with commerce?
Emily - How does brand voice show up on a marketplace like eBay? What does authenticity look like there? Can you share an example where storytelling, brand identity, and commerce came together really well on the platform?
Lisa - How do you navigate brand control in a space like eBay, where sellers drive so much of the listing content and experience? What advice do you give them as you navigate creative?
Emily - What insights have surprised you the most about today’s eBay shopper, especially from a CPG or lifestyle brand lens?
Lisa - Are there tools or strategies you’ve used to show that non-traditional retail exposure drives long-term brand health?
Both - How do you both see the role of marketplaces like eBay evolving in the future of CPG and brand marketing?
Lisa – the future is already upon us, AI is here in practice? How does it impact creativity and personalization?
Emily – how are you thinking about responsible AI for eBay and ensuring consumer trust as they use the platform?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

LIVE from Cannes Lions 2025 with Ebay's Emily O'Hara & Joan's Lisa Clunie

The CPG Guys