What if the secret to effective communication isn't adding more—but cutting ruthlessly? Harvard behavioral scientist Todd Rogers joins Guy to reveal the counterintuitive science behind writing that actually gets read. From his groundbreaking research on voter engagement to reducing student absenteeism, Todd has cracked the code on what makes busy people stop scrolling and start responding.

In this episode, you'll discover the six evidence-based principles that can transform your emails, presentations, and any written communication. Todd shares surprising findings from randomized experiments—like how deleting every other sentence can double donation rates, and why the most effective Obama fundraising email had just three lowercase letters as the subject line.

Whether you're crafting executive briefs, marketing copy, or just trying to get your team to actually read your messages, this conversation will revolutionize how you think about writing.

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Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.

With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.

Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.

Episodes of Remarkable People organized by topic: https://bit.ly/rptopology

Listen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**

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How to Write for Busy Readers: Why Less Is More with Todd Rogers

Guy Kawasaki's Remarkable People