Season 6, Episode 4: Amazon's advertising strategy (with Adam Epstein)

The conversation centers on Amazon's advertising strategies, particularly within the Connected TV (CTV) landscape. Adam Epstein, CEO of Gigi, shares insights on Amazon's partnerships with Roku and Disney, highlighting how these collaborations enhance Amazon's data capabilities and identity resolution for advertisers. A key point is Amazon's shift towards becoming a holistic CTV platform, leveraging its first-party shopping data and data collaboration tools to offer endemic advertisers unparalleled audience insights and deterministic outcomes. The discussion also explores Amazon's AI-enabled automation products like Brand Plus and Performance Plus, differentiating them from similar offerings by Google and Meta. Additionally, they discuss the potential reasons why Netflix has not partnered with Amazon for advertising.

Outlines

Part 1: Introduction, Gigi’s AI Vision

Part 2: Amazon’s Strategic Partnerships and CTV Growth

Part 3: Competitive Strategy and AI Automation

Part 4: Market Expansion and Future Outlook

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Mobile Dev Memo Podcast

Part 1: Introduction, Gigi’s AI Vision

Introduction to Incremental and Adam Epstein's AI-Driven Media Management at Gigi

Gigi's Focus on Empowering Agencies with AI for Amazon DSP Management

Gigi's Amazon DSP Focus and the Value of Long-Form Communication

Part 2: Amazon’s Strategic Partnerships and CTV Growth

Amazon's Partnerships with Roku and Disney: Expanding Advertising Reach

Amazon DSP's Growth in CTV Advertising and Identity Advantage

Amazon as a Data Layer for CTV and Jassy's Emphasis on DSP Technology

Part 3: Competitive Strategy and AI Automation

Amazon's Hybrid Advertising Model and Competitive Pricing Strategies

Amazon's Data Advantage for CTV and the Inertia of Traditional TV Buying

Amazon's AI-Enabled Automation Products: Brand Plus and Performance Plus

The Validity of AI for Ads Use Cases and Gigi's Differentiation

Part 4: Market Expansion and Future Outlook

Amazon's Subtle Approaches to Growth in Non-Endemic Advertising

Misconceptions About Amazon's Advertising Business and the Impact of Sports

Season 6, Episode 4: Amazon's advertising strategy (with Adam Epstein)

Mobile Dev Memo Podcast

Part 1: Introduction, Gigi’s AI Vision

00:03Introduction to Incremental and Adam Epstein's AI-Driven Media Management at Gigi

Introduction to Incremental and Adam Epstein's AI-Driven Media Management at Gigi

01:44Gigi's Focus on Empowering Agencies with AI for Amazon DSP Management

Gigi's Focus on Empowering Agencies with AI for Amazon DSP Management

08:12Gigi's Amazon DSP Focus and the Value of Long-Form Communication

Gigi's Amazon DSP Focus and the Value of Long-Form Communication

Part 2: Amazon’s Strategic Partnerships and CTV Growth

11:46Amazon's Partnerships with Roku and Disney: Expanding Advertising Reach

Amazon's Partnerships with Roku and Disney: Expanding Advertising Reach

15:38Amazon DSP's Growth in CTV Advertising and Identity Advantage

Amazon DSP's Growth in CTV Advertising and Identity Advantage

21:22Amazon as a Data Layer for CTV and Jassy's Emphasis on DSP Technology

Amazon as a Data Layer for CTV and Jassy's Emphasis on DSP Technology

Part 3: Competitive Strategy and AI Automation

24:54Amazon's Hybrid Advertising Model and Competitive Pricing Strategies

Amazon's Hybrid Advertising Model and Competitive Pricing Strategies

29:52Amazon's Data Advantage for CTV and the Inertia of Traditional TV Buying

Amazon's Data Advantage for CTV and the Inertia of Traditional TV Buying

34:52Amazon's AI-Enabled Automation Products: Brand Plus and Performance Plus

Amazon's AI-Enabled Automation Products: Brand Plus and Performance Plus

37:12The Validity of AI for Ads Use Cases and Gigi's Differentiation

The Validity of AI for Ads Use Cases and Gigi's Differentiation

Part 4: Market Expansion and Future Outlook

42:06Amazon's Subtle Approaches to Growth in Non-Endemic Advertising

Amazon's Subtle Approaches to Growth in Non-Endemic Advertising

45:46Misconceptions About Amazon's Advertising Business and the Impact of Sports

Misconceptions About Amazon's Advertising Business and the Impact of Sports