In this HBR IdeaCast episode, Allison Beard and Adi Ignatius discuss the importance of virtual communication in today's workplace with guest Andrew Brodsky, a professor at the McCombs School of Business at the University of Texas at Austin and author of "PING, The Secrets of Successful Virtual Communication." Brodsky emphasizes that effective virtual communication is crucial for both individuals and organizations, especially with the rise of remote work and the increasing use of digital communication channels even in office settings. He highlights the challenges of overwhelm, the need for strategic approaches to choosing communication modes, and the importance of fostering authentic human connections virtually. Brodsky also shares insights on how leaders can model best practices, manage emotionally charged conversations, and leverage AI in virtual communication while maintaining a human touch.
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