The Affiliate Army Playbook: Lessons from a Record-Breaking Launch

In this episode of The Affiliate Guy, Matt McWilliams and his affiliate manager, Jim Askins, dissect a record-breaking multi-million dollar affiliate launch using the KISS method (Keep, Improve, Stop, Start). They discuss strategies that worked well, such as one-on-one communication, identifying and utilizing "hot leads," sending affiliate gifts, using Google Calendar invites, and creating a social media calendar for clients. They also explore areas for improvement, including earlier and more thorough communication, better qualifying hot leads, and timely delivery of partner assets. They decide to stop using Slack for affiliate communication and emphasize the importance of building an "Affiliate Army" of smaller affiliates. The episode concludes with lessons on the impact of fear on sales and the need for clear communication and onboarding for affiliate managers, assuming they know nothing to ensure comprehensive understanding and prevent easily avoidable mistakes.