The hidden impact of the words you use (feat Dr Jonah Berger)

Language has a significant influence on various aspects of our lives, from communication and persuasion to problem-solving and behavior. Strategic word choices can predict outcomes and impact recommendations, success in dating, and pricing. Words like "should" can limit our thinking, but changing it to "could" encourages a broader mindset. Small changes in wording, such as using different nouns, can dramatically increase engagement in desired actions. Framing actions as identities and using present tense language also have persuasive effects. Understanding the power of language allows us to improve communication, problem-solving, and behavior in different settings.