Episode III: Lead Generation - Fill the Top of Your Funnel

In this episode of "Think Like A CEO," Gary Keller and Jay Papasan discuss strategies for thriving during a recession by understanding new market numbers and adapting business practices. They emphasize the importance of lead generation, crafting relevant messages to match the current market, and creating compelling offers for immediate response (MOFA). They also highlight the value of nurturing existing client relationships, becoming indispensable to customers, and investing in smart marketing during economic downturns to gain market share, referencing a Gartner study that supports this approach. The conversation includes actionable steps for businesses to identify common problems, develop solutions, package them into programs, and integrate these programs into their business models.