#688 - Your TikTok Shop First 60-Day Blueprint

In this episode of the Serious Sellers Podcast, host Bradley Sutton interviews Delaney Del Mundo, VP of Account Strategy at Vendo, about launching and scaling a business on TikTok Shop within the first 60 days. Delaney emphasizes the importance of a hero item strategy, exclusive offers, and investing in affiliate marketing. She advises sellers to allocate units for seeding, nurture relationships with creators through Discord groups, and incentivize them with tiered programs and bonuses. The discussion covers optimizing product listings, running GMV Max campaigns, leveraging live shopping, and repurposing content across platforms to drive sales and brand awareness, while also highlighting the halo effect on other platforms like Amazon.