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In this AI marketing podcast episode, Dan Sanchez dives deep into the newly released ChatGPT agents and how marketers can actually make them useful today. While many early users find the agents unreliable, Dan shares three specific tips to make them work more consistently in real-world marketing workflows. From SOPs and login best practices to using agents to trigger automations, he breaks down how to go from hype to helpful. He also covers ChatGPT's new study mode, a privacy warning about shared chats being indexed by Google, and explores the creative potential of AI-generated video ads.

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Resources Mentioned

Simon Sinek on Diary of a CEO Podcast - https://www.youtube.com/watch?v=I3WUiD8HYn8
LinkedIn Poll on AI guiding crucial conversations - https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7353015750447489025-aEie?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA
Google Veo 3 - https://deepmind.google/models/veo/
Viral Ikea ad - https://x.com/Salmaaboukarr/status/1946530149299634618

Timestamps

00:00 - ChatGPT Agents Are Here: First impressions and skepticism
01:16 - What AI agents really are and why they underperform
03:18 - Tip #1: Use step-by-step SOPs to guide agents effectively
06:24 - Tip #2: Login credentials and how to safely give agents access
09:22 - Tip #3: Bypass limitations using automation triggers via form fills
10:43 - Shared ChatGPT links are now indexed by Google (privacy alert)
12:13 - New ChatGPT Study Mode and how it helps with mastery
16:13 - Poll: Is using ChatGPT for hard conversations inauthentic?
21:29 - Viral AI Ad of the Week: Ikea explosion box made with VO3

3 Tricks That Make ChatGPT Agents Actually Useful

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