In this episode of Zero Latency, host Brad Allen interviews Alan Casey, the Chief Commercial Officer at TXODS, about sports betting data, particularly focusing on college sports data. Casey discusses TXODS's entry into the college sports data market, identifying gaps in existing products and building a new product tailored for college sports. They delve into the specifics of the product, highlighting improvements over existing data providers, such as better tooling, lower latency, and more consistent coverage. The conversation shifts to what operators want, including maximum uptime and more prop markets, and how TXODS is working with partners like Lacerda to offer pricing products and SGP capabilities. They also touch on prediction markets in the U.S. and the challenges of liquidity and market making, as well as the rising costs of sports data and the potential for operators to do more in-house data collection.
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