This episode of The Intelligence from The Economist covers three distinct topics: the struggles of the luxury brand LVMH amidst a general decline in the luxury sector, the risks North Koreans take to watch South Korean TV dramas, and an analysis of the impact of President Trump's tariffs on the American dollar using the Big Mac index. The first segment explores LVMH's recent disappointing financial results and strategic challenges, including changing consumer behavior and internal scandals. The second segment discusses the severe penalties North Koreans face for consuming foreign media, particularly South Korean dramas, and why these shows are so appealing despite the risks. The final segment examines how Trump's tariffs have weakened the dollar, raised consumer prices, and failed to boost American exports, using the Big Mac index to illustrate these economic effects.
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