Can a family farm turn into a full-blown theme park? The Valas made it happen.

In this episode of The Way Up, Guy Raz visits Vala’s Pumpkin Patch in Nebraska to meet Tim and Kelsey Vala — the father-daughter duo behind one of the country’s most beloved fall destinations. From a single patch of farmland to 50+ attractions, 25 restaurants, and 1,400 seasonal employees, Vala’s is redefining what a family business can be.

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The Way Up is a new video series from Square highlighting the real stories of grit, vision, growth, and heart behind some of America’s most innovative local businesses.

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The Way Up, Episode 4 - Vala’s Pumpkin Patch

Wisdom From The Top with Guy Raz