We React: The Rise of Cinematic Creators

The hosts discuss the trend of cinematic-style videos on the internet, particularly among Gen Z, highlighting examples like Wesley Wang's short film "Nothing Except Everything" and the work of Instagram creator Matt Mali. They explore how this type of content, characterized by high production value and scripting, differs from traditional vlogs and raw, authentic content. They also discuss Creator Camp, a company that funds creators making cinematic videos, and share examples of creators like The Iron Snail and Michael McElvey who are successful in niche topics by using a cinematic approach. The hosts emphasize the growing importance of video content in modern media and marketing and discuss the need for training in this area, with one host considering starting a school focused on modern media and marketing skills. They also touch on Ryan Trahan's candy brand commercial as an example of high-quality content creation.