Why AI Is Crushing Unprepared Amazon Sellers | Kevin King

In this episode of Lunch With Norm, Norman Farrar hosts Kevin King to discuss the impact of AI on Amazon sellers. They emphasize the importance of staying informed about AI advancements, particularly in areas like agentic AI and answer engine optimization (AEO), to remain competitive. Kevin warns that many sellers may not survive the next few years if they ignore AI, highlighting the shift in advertising control towards platforms like Amazon, Facebook, and TikTok. The conversation covers practical steps such as implementing LLMS.txt files, using structured schema, and focusing on reviews and social engagement to optimize for AI-driven search. They also caution against the proliferation of low-quality AI-generated content and stress the need for original, high-quality material, advocating for traditional marketing strategies like press releases and content syndication to build authority and improve ranking. The episode concludes with a discussion on video marketing, AI video tools and a giveaway of an AI workshop.