How We Scale AMC, SQP, and Strategy

In this episode of the Better Advertising with BTR Media podcast, the host interviews Dustin Wassner, a leading influencer in tech and a key member of BTR Media. They discuss recent updates and changes in the advertising industry, focusing on Q2 highlights, API changes, and the application of AI in agency operations. Dustin shares insights on leveraging the SQP API for category insights, brand metrics, and competitor analysis. The conversation also covers the benefits and challenges of using Amazon Marketing Cloud (AMC), including audience segmentation, campaign building, and reporting methodologies. They emphasize the importance of actionable data and the strategic implementation of AMC audiences to drive incremental sales and improve budget allocation. The episode also touches on the value of mentorship, team building, and the ability to customize solutions to meet specific brand needs, highlighting BTR Media's commitment to providing a white-glove treatment through nimble tech solutions.