This podcast episode focuses on pricing strategies for agency owners. The speaker, Jason Swenk, argues that agencies should move away from hourly or project-based pricing towards value-based pricing, emphasizing the importance of charging for the outcome delivered rather than the time spent. He uses case studies of agency owners who significantly increased their revenue by implementing this strategy. Swenk also discusses common pricing mistakes, such as undercharging and giving away strategic work for free, and offers advice on building confidence in pricing, including setting freedom goals, practicing stating prices confidently, and using milestone-based price increases.
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