In this episode of The Affiliate Guy podcast, Matt McWilliams discusses the top five mistakes people make when recruiting affiliates. He emphasizes that affiliate recruiting isn't inherently difficult but can be sabotaged by certain errors. Drawing from his own experiences, including a near-bankruptcy situation 18 years ago that led him to discover the power of affiliate programs, Matt shares how he overcame challenges and achieved significant growth. He highlights the importance of reaching out to potential affiliates well in advance (six to nine months) of a launch to align with their content calendars and avoid limiting recruitment to specific types of affiliates, providing examples such as co-registration affiliates.
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