Welcome back, Product Bosses! Ever wonder what you should focus on first when starting your product-based business? In this re-aired favorite episode, I share the exact framework I’d use today if I were starting a brand-new business from scratch. After helping thousands of makers, manufacturers, and product creators over the years, I’ve seen the patterns that lead to success—and the common mistakes that slow people down.

We’re talking about what most people skip (and why it matters!), how to identify your ideal customer, validate your idea, create a scalable product, build a brand with lasting impact, and actually market your product before you ever try to sell it. Plus, I cover the 7 key phases of launching and growing a profitable product business—from “ideate it” to “grow it.”

If you’ve ever wondered, “Where do I start?” or “Am I missing something?”—this episode is the roadmap you’ve been waiting for. Plus I’m giving away my FREE Ultimate Checklist that will help you build and strengthen your Dream Product-Based Business. Listen in for more details.

Note: In this re-aired episode there is mention of one of our programs called Multi-$tream Machine (MSM). Since the original airing of this episode, this program has been updated to be called The Sales Accelerator.

Resources:

Grab the Ultimate Checklist for Building Your Dream Product-Based Business: TheProductBoss.com/dream
If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes.
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Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

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Gloci

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712. The Exact Steps I’d Take If I Launched a Product-Based Business Right Now

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs