Chris Williamson and Rory Sutherland engage in a wide-ranging conversation, beginning with Sutherland's visit to Buc-ee's in Austin and its unique Texan branding. They discuss Waymo driverless cars, the social calculus of driving, and the diminishing driving habits of Gen Z. The discussion shifts to airport experiences, reverse benchmarking, and improving customer experiences, including a tangent about a restaurant with beer sommelier. The conversation continues with the topic of takeaway food, changes in ordering preferences due to screens, and the potential impact of AI on advertising. They explore the conflict between the promise and experience in consumerism, the importance of customer retention, and the concept of land value tax. They also touch on the placebo effect of expensive painkillers, the effectiveness of cuddly animals in advertising, and the psychological effects of alcohol. Finally, they discuss all-inclusive travel, the problems with "adults only" hotels, and the impact of wealth inequality.
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