JM Craddock is the CEO and owner of La Matera, a belt brand focused on creating artisanal products that last.

Founded in 2012 they now sell via their Shopify site and wholesale channels are on track for $4 million this year. JM’s experience goes much further back though, as he was the first employee at Chubbies, including a key role in developing the returns system that became the first version of Loop Returns!

Hit PLAY to hear:

How Jon-Mark used an SBA loan to buy La Matera (and why he recommends it) 🏦
Why iPhone videos outperformed $10k ad shoots 🎥
The 3-part framework he used to grow La Matera fast 📈
What makes belts a “perfect eCommerce product” 🔥
The truth about expanding your product line (and what not to do) 🧵
His role in turning Chubbies’ returns system into Loop Returns 🔄

Key timestamps to dive straight in:

[04:25] "Relocated Business: Spicewood, Texas"

[08:41] "SBA Loan Benefits and Process"

[11:21] Strategic Business Planning & Marketing

[13:46] Reflection on Business Experience

[18:51] Balancing Focus and New Projects

[21:22] Listen to JM’s Top Tips!

Full episode notes here: https://ecmp.info/553

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La Matera’s Road to $4M: Growth, Founder-Led Content, and eCommerce Lessons

eCommerce MasterPlan