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20 Jul 2022
2h 22m

No.12 中国饮料故事·6：娃哈哈&农夫山泉等瓶装水（完结篇）

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半拿铁 | 商业沉浮录

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本期播客节目讲述了娃哈哈和农夫山泉两大饮料巨头的历史、竞争和市场格局。娃哈哈凭借单品战略和强势管理风格成为中国饮料行业的领军企业；农夫山泉通过天然水源优势和巧妙的营销策略，在瓶装水市场取得霸主地位。双方曾经有过激烈的水战，但最终在市场分工中形成了稳定的格局。
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