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19 Oct 2022
1h 18m

No.23 李宁、安踏与晋江系｜运动鞋服

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半拿铁 | 商业沉浮录

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本期播客节目深入探讨了李宁与健力宝的合作、晋江鞋服品牌的快速崛起、安踏的逆袭之路以及李宁品牌的转型挑战，展示了中国运动鞋服市场的变迁与国货品牌的未来发展潜力。通过真实案例和市场分析，节目强调了品牌建设和创新对国货品牌成功的重要性。
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